your bottle, waiting on the shelf
In Japan, locals drop into their corner bar for one or two, then head home. Many keep their own bottle behind the counter with their name on it. Bloom brings that tradition to Bangkok.
Bottle keep is an everyday part of Japanese bar life that most visitors have never heard of. You buy a full bottle at the bar. We hang your name on it and keep it on the shelf. Whenever you drop in, it's poured for you. No need to finish it tonight.
It's your bottle, so you decide who drinks from it. Invite your mates in the Bloom app and they can stop by without you, show their code at the counter, and have a glass on you.
Choose any bottle from the shelf. Staff can help you find one you like.
Your name goes on a tag around the neck, and the bottle takes its place on the shelf.
Come in any night for a glass or two. Friends you've added can pour from it too.
See your bottles, invite friends, and pour with a QR code in the Bloom app.
Keep a bottle on your first visit and it stays on the shelf with your name on it until your next trip to Bangkok. Every pour needs a QR code from the Bloom app, even for you, so nobody touches it without an invite.
After each bill, staff photograph your bottle and add it to the app, so you can check on it from home.
Invite a friend in town through the app and they can have a glass on you while you're away.
Ask at the counter for bottle prices and how long bottles are kept. In Japan it is usually around three months between visits.
Ichi-hai ichi-e, after the tea-house saying ichigo ichie: this moment happens once.
Bloom is built around a single lit shelf of Japanese whisky, with Hakushu, Yamazaki, Hibiki and a rotating reserve. There is no dance floor and no cover charge. You get a counter, soft light, good music, and staff who are happy to talk you through the bottles.
It is easy to walk past among the shophouses of Soi 23. Look for the warm light, two minutes from Asok.
In Japan, people work long days. At the end of one, they don't want a big night out. They want somewhere to breathe. At a neighbourhood bar you are greeted at the door and spoken to by name, and the bartender's whole job is to take your mind off the day and make you feel at home.
Okaeri means "welcome back", the words said when someone comes home.
Take a seat at the counter and let the bartender do the rest. A question about your day, a story about the bottle, a laugh with the stranger two seats down.
The karaoke screen comes on and someone picks up the mic. Plenty of regulars never sing. They sit back with a glass and enjoy the show, and that's welcome too.
Take your glass and a smoke outside and watch Soi 23 go by. Your seat is still yours when you come back in.
Guests keep mentioning the same things: staff who are fun to talk to, a relaxed room with good music, and a counter where you can just sit and unwind.
Been in? A few words in your own language help the next guest find us.
Tap Grab or Bolt and we copy the Thai address for you. Paste it as your destination in the app.
Directions